CARTE NOIRE was created in the 1970’s by Rene Monnier, a man with a bold vision and desire to combine his coffee knowledge with the French art de vivre. He felt that in a country where good food and wine are highly celebrated, excellent coffee should not be an exception. Consequently, he decided to make use of his long years of coffee making experience to create CARTE NOIRE.
Impressed by the luxury world that was emerging around emblematic French fashion personalities, he decided to push the boundaries even further and create not only high quality coffee in a cup, but also packaging that looked like a luxurious object of desire, something to offer as a gift, with a unique “couture” signature.
As a result, CARTE NOIRE soon became one of the leading coffee brands in the country. Today CARTE NOIRE is the best-selling coffee in France*.
Over several decades, the brand has relentlessly strived to maintain the same ambition and passion, thriving for constant modernisation, progress and innovation in coffee culture.
Today the brand encompases a vast portfolio of coffee types to suit all occasions, from your morning booster to a post lunch espresso or your regular evening decaf.
*Nielsen P12 2012 – CARTE NOIRE is coffee market business leader with 21.8% market share in France.