The ambition of this short film has been to visually present one of the most crucial stages of the coffee process – the roasting process. Thus CARTE NOIRE are adopting a completely new and modern style film to draw more attention to what it takes to create great quality coffee.
We selected a team of professional dancers from Europe's most well know companies to take part in a spectacularly choreographed battle between the world of ice and the world of fire to reflect the passion and precision of CARTE NOIRE coffee experts.
Created by renowned Hollywood director TARSEM, the film has been designed to reveal how the alchemy of the fire and ice roasting process creates a strong and beautiful intensity and culminates with the two elements finally combining to create a deep and intense experience.
CARTE NOIRE FIRE & ICE ROASTING - the art of capturing flavours at their best. One of the critical moments of the coffee creation, is the roasting process. CARTE NOIRE has crafted its fire and ice roasting technique to help capture the best of aromas and flavours. Just like ice extinguishes fire, a shower of cold water instantly stops the roasting process to help create CARTE NOIRE’s perfectly balanced taste and a premium coffee of consistent quality.LEARN MORE
A NUMBER. AN INTENSITY. AN EXQUISITE ESPRESSO.
Elegant, delicate, aromatic or intense, CARTE NOIRE invites you to taste its new capsules. Each espresso is a unique symphony of aromas and flavours, with a perfect-balanced taste.DISCOVER "COLLECTION ESPRESSO"